Dell's Kevin Green: Crafting an enterprise content marketing strategy

Dell's Kevin Green: Crafting an enterprise content marketing strategy
More than a year ago, Kevin Green left his job at a marketing agency to become executive director of Marketing, Digital Strategy & Innovation for Dell. There are few companies that are more serious about serving customers through a diverse content …
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Joe Pulizzi's Content Marketing Institute acquires United Kingdom's Content
More than 2,600 people came to Cleveland for the 4th annual Content Marketing World conference in September 2014. Content Marketing Institute, which produces Content Marketing World, will now host the United Kingdom's Content Marketing Show as a …
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7 Ways to Use Bloggers in Your Content Marketing Strategy
If you have ever created a content marketing strategy, then you've probably heard the term “influencers,” and possibly even worked with some. These online personalities generally have a large following in a particular arena – whether it's parenting …
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