Demand Gen Report to Honor Content Innovation With Third Annual B2B Killer Content Awards

(PRWEB) February 05, 2014

Demand Gen Report (DGR) has announced that nominations are now being accepted for the third annual Killer Content Awards, recognizing organizations that have innovatively set the bar in content marketing tactics. Nominations will be accepted through April 6, 2014.

Winners will be honored at an awards ceremony May 7, 2014 in New York City at Pershing Square Signature Center, during Demand Gen Reports B2B Content2Conversion Conference, an educational and networking event focused on helping B2B marketers develop, map and optimize content marketing strategies.

Content, including E-books, white papers, case studies, blogs, newsletters and webinars, has emerged as a key discipline for B2B companies to provide insight on current industry trends and concerns, while spreading awareness of solutions and services. The Killer Content Awards highlight those who create and execute the process at the highest level.

“Our team was very proud to be a winner of a Killer Content Award in 2013, as it recognized a lot of hard work put in by a lot of different cross-functional members of our team,” said Christine Elliott, Content Strategy Leader, Crowe Horwath. Our lead nurturing program has generated impressive results in improved open and click through rates and has already helped close new accounts for our sales team. We are anxious to be part of the Awards program going forward and hope to pick up a few new ideas we can apply to our own content and campaigns moving forward.”

More and more companies are submitting nominations for The Killer Content Awards, honoring innovative approaches in all areas of content creation, said Andrew Gaffney, Editor, Demand Gen Report. Content creation continues to grow as an avenue for B2B organizations to communicate a specific message to their targeted audience. Were confident this years nominations will reflect that growth.

B2B organizations can nominate their content by filling out the short nomination form at this link.

Winners will be chosen based on but not limited to the following criteria:

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