Demystifying the role of big data in marketing

Demystifying the role of big data in marketing
When marketers discuss the overused buzzwords "big data" and the challenges that surround it, it's easy for the unfamiliar onlooker to become baffled by what the term actually signifies. Images come to mind of rows of screens streaming thousands of …
Read more on The Guardian (blog)

Gap's 'Lo-Fi' Approach to Digital Marketing
AUSTIN — Gap isn't a brand that you'd expect to see at SXSW, but it's making a splash during the music portion of the festival, partnering with Tumblr to bring Austin-goers tunes by Macklemore and Ryan Lewis, the Shout Out Louds and more. (The brand …
Read more on Mashable

GM marketing shakeup may end joint venture that handles Chevy advertising
SAN DIEGO — General Motors is considering another shakeup in Chevrolet marketing that would end a joint venture created last year between two large agencies to handle Chevy's creative advertising globally. Discussions are underway that would …
Read more on Automotive News

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