Denying Military Discounts May Have A Negative Impact on Your Business: More Than 50% of Vets Say Theyd Shop Elsewhere

Seattle, WA (PRWEB) October 08, 2012

With Veterans Day next month, Americans will once more have the opportunity to reflect upon the sacrifices and triumphs of our nations veterans and the current crop of men and women in uniform. Many businesses express their gratitude by publicly thanking veterans and some go above and beyond by offering veterans military discounts or other benefits. While veterans are extremely appreciative for these displays of generosity, there remains significant confusion within the business community regarding which group of veterans are eligible for discounts. Many businesses that we work with are unfamiliar with the military. They tend to compare it to the civilian world where one is either an employee or a former employee. With benefits of service accruing to the former and not the latter. Unfortunately, the Department of Defense and the Veterans Administration dont have that view when it comes to the classification of military personnel, says Terrence Thomas, CEO of the Military and Veterans Discount Center. Unfortunately, this misunderstanding impacts veterans the most. According to Thomas, [m]ost businesses we come across did not know that, despite honorably serving their country, discharged veterans do not receive any identification from the Veterans Administration. As a result, they are too often denied sales promotions that most businesses would like to offer those that have sacrificed for our country.

Further, even where businesses understand the different classifications of military service and have decided to acknowledge veterans with a discount or other promotion, too often the employees administering the program deny the veteran because they have not been informed of its existence or who is eligible. So, despite the best intentions, the veteran is left embarrassed, spurned and a little lighter in the wallet.

More Confusion

With New York becoming the 26th state to offer a veteran designation on the states drivers license, the confusion continues to compound. Businesses are confused about which ID to accept and most are not even aware of their own states identification programs. In light of this confusion, MVDC surveyed its users with the question How would you react when denied a military or veteran discount? The results are as follows:

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