Designing Landing Pages for Conversion

Designing Landing Pages for Conversion
Event on 2013-05-29 18:00:00

Designing Landing Pages for Conversion

Adam Trouncer, Entrepreneur and Business Strategist
Wednesday, May 29th from 6:00 – 7:30 pm

A well designed landing page can greatly increase user conversion. In this class, we’ll introduce the best practices for building a quality landing page.

A/B testing and analytics can help you test variations, but knowing what to test is the key. This course helps you to understand the core principles governing landing page design and copy.

This class would be useful to any marketing exec, digital specialist, web designer, business owner or entrepreneur looking to increase their online sales and conversions.

Student Takeaways:

  • How to create an effective core value proposition
  • Understanding micro-steps in your sales funnel
  • Great landing page designs
  • How to craft a killer headline, testimonial and call to action
  • Tips for reducing distractions on your landing page
  • Knowing which traffic sources require new landing pages

Level & Prerequisites:

No prerequisites. Material covered will be beneficial to both beginners and intermediates.

Adam Trouncer is a serial entrepreneur and business strategist. Adam works as an adviser and consultant to startups including Smartsalary where he helped to launch, an online car sourcing website. Adam is also a founder of and is currently completing the last year of his PhD in structural engineering.


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