Digital Advantage: Include digital in your marketing budget

Digital Advantage: Include digital in your marketing budget
If you are like most companies that operate on a calendar year budget you are probably finalizing things for 2014. If that is the case, I hope you did not leave digital out of your advertising and marketing budget. If you did, you may want to rethink …
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Why Traffic Is Digital Marketing's Foundational Metric
If you take the retail marketing adage "location, location, location," and translate it to digital, the result would be visit rate, or traffic. In the physical world, it's possible to pay premium rent to get your product in front of lots of people, but …
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A Digital Hail Mary: How to Use Your Remaining Advertising Budget
Digital marketing provides brands the opportunity to build awareness and generate consumer engagement in ways that are tangible and trackable. When it comes to investing resources, digital marketing provides advantages to traditional efforts, in the …
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