Digital Analytics: Focus Group & Workshop
Event on 2013-05-30 12:00:00
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This half day session organised by Salford Business School in collaboration with Fast Web Media will focus in particular on digital campaign management using networks such as Facebook, Twitter and Google Adwords.
Those working for or on behalf of charity and government departments are particular welcome given the difficulties they face when tracking campaign performance due to the nature of their goals.
Participants should have some experience in using the basic analytics tools provided by the services they currently use.
The afternoon will start with an overview of preliminary findings taken from a survey distributed to participants and other organisations nationally. After lunch a focus group session will take place to discuss current campaign tracking, issues faced and what you might look for in an all-encompassing tool. A short break will follow and the remainder of the afternoon will be a workshop training session looking at discovering more from the information already provided by tools.
Lunch and refreshments will be provided
The event will be hosted at the University of Salford MediaCity:UK campus (Postcode M50 2HE) which is easily accessed from Manchester city centre by a regular tram service.
at University of Salford
Wigan, United Kingdom