Digital Bootcamp for Nonprofits
Event on 2015-05-16 10:00:00
DIGITAL BOOTCAMP FOR NONPROFITS
Marketing & Social Media Strategist, The San Francisco Gay Men's Chorus
Director of Digital Marketing, TATCHA
About This Workshop Series
The most precious commodity at any social impact or nonprofit organization is TIME. Digital Bootcamp for Nonprofits is a weekend to learn new Digital Marketing skills for your nonprofit, and refine current ones. You will learn the tools, tricks and best practices for some of the most mission critical functions we as non-profit digital marketers use: social media content, advertising, and measurement strategies and tools, effective email strategies, SEO, maximizing offerings like Google For Non-Profits and more. Spend the weekend with us and learn how to get the most out of the precious time you spend on marketing.Takeaways
- Learn where and how to represent your nonprofit in the digital space
- Tools to help brand your nonprofit and tell its story in a compelling way
- Create, implement and measure impactful and effective social, SEO, email campaigns and marketing partnerships
- A suite of proven resources, online tools and contacts to help you after the weekend
- A copy of “The Networked Nonprofit: Connecting with Social Media to Drive Change” by Beth Kanter and Allison H. Fine
ScheduleMAY16Saturday, 16 May 10 am – 5 pmSession IMAY17Sunday, 17 May 10 am – 5 pmSession II
Prereqs & Preparation
- Pre-Bootcamp Survey will be sent out
- Laptop and mobile device, if possible
- Access to your Google For Non-Profits, Analytics and Facebook Insights accounts
About the Instructors
James NickersonMarketing & Social Media Strategist,
The San Francisco Gay Men's Chorus
James (Jim) started his marketing and communications career "running tapes" at CNN during the Gulf War, and has been communicating ever since. Jim is currently a Marketing and Social Media Consultant, having recently worked for Stockholm-based manufacturer ASSA ABLOY.
In addition to extensive corporate communications and marketing experience, Jim spent three years as the Social Media manager for the San Francisco Gay Men's Chorus, the largest and first chorus of its kind. Jim built SFGMC’s program from scratch and created a fully robust social media platform, now modeled by other arts organizations around the world. He still works with SFGMC, speaking at national conferences about the power of communications and social media advocacy.
Jim was recently awarded the 2014 Leading Change Award from NTEN, the National Non-Profit Technology Network. The award is given annually to an outstanding individual whose leadership has made a significant contribution to positively change his organization, his community, and the sector.
Jim believes in a "Less Is More" strategy when it comes to Digital Marketing. Learning how to get the most done with limited resources and capacity, and looking fabulous while doing it, is at the core of his marketing strategies.
His recent clients include Symantec, Accenture, SFGMC, The National AIDS Memorial Grove, Academy of Friends, The Jean Henry School of Art, and the indie movie, "Transgender Tuesdays". Born in New York, he has lived in San Francisco for the last 12 years and sings with SFGMC and the Lollipop Guild, an SFGMC small ensemble. Likes include long walks on the beach, rainy days and Big Data. Dislikes include rainy days, false advertising and singing minor thirds.
Ryder MeehanDirector of Digital Marketing,
Ryder is a marketing, web analytics & digital media professional.
He has working in digital marketing for the last 11 years with a resume including Samsung Mobile, Fossil and digital agencies, Slingshot and Razorfish.
Today, Ryder is Director of Digital Marketing at TATCHA, one of the fastest growing new beauty brands in the US.
He is focused on creating new, loyal and targeted customers through search engine marketing, display media advertising, social media marketing, influencer seeding and other innovative web medias.
His rich experience in all levels of digital marketing include tactical execution, deep analysis, brand strategy, customer engagement and retention, as well as segmentation and customization.
Ryder also believes Dumb & Dumber is the best movie ever made.
Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.
at Forio HQ
20 Rausch St
San Francisco, United States