Digital Customer Acquisition Workshop

Digital Customer Acquisition Workshop
Event on 2014-12-20 10:00:00

Every online business needs customers, this hands-on full day (10am to 6pm) workshop is designed to help you get qualified leads to a website and to do that in the most effective way possible, the outline of this workshop is below:

1) Introduction to Digital marketing
2) SEO (Organic search)
3) Paid advertising
4) Measurement and Control

Who should attend?
Marketing Directors
Head of Marketing
Marketing students
Product Managers
Marketing Executives
Market researchers
Media Planners
Online Business Owners
Business students
Digital Marketers
Social Media Marketers

Seats are limited to 12 people only.

Please fill this form to confirm your attendance:

Workshop agenda
9:00 – 10:00 Registration, Light breakfast and refreshments
10:00 – 11:45 Session 1 (Introduction to digital marketing)
11:45 – 12:00 Break 1
12:00 – 1:45 Session 2 (Organic search)
1:45 – 2:45 Lunch
2:45 – 4:15 Session 3 (Paid advertising)
4:15 – 4:30 Break 2
4:30 – 6:00 Session 4 (Measurement and control)
6:00 – 6:30 Certificates

Workshop venue: Zee Launchpad, 20 Al Ferazdaq Street, WBC Building, 3rd Floor, Jabal Al-weibdeh

Workshop Fees: JD125 per person and if you register and pay before January the 6th JD95 per person.

There will be 2 coffee breaks, light breakfast and Lunch.

Certificates of attendance will be given by the end of the workshop.

Additional material handouts:

Successful SEO Guide
SEO Strategy audit
Google Adwords Guide
Search marketing gap analysis spreadsheet
Landing Page Conversion Guide

Example marketing plan (SOSTAC®)
SEO Strategy audit
Customer persona toolkit
Digital marketing budgeting and costing approaches spreadsheet
Website conversion optimisation planner

Free and big parking space is available next to the venue.

About the trainer
Jawdat Shammas started his training career back in early 2000, since then he trained thousands of web and marketing professionals in Jordan and neighbouring countries, he also received special SEO training in Seattle from Bruce Clay in 2013 and in Google and Facebook for paid advertising.

Jawdat is a Certified Internet Webmaster, Certified Instructor and an SEO certified professional and currently working as an Online Marketing Manager at

at Zee Launch Pad
20 AlFerazdaq Street, Jabal Alweibdeh
Amman, Jordan

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