Digital fundraising

Digital fundraising
Event on 2015-10-08 10:00:00
This training session is run in partnership with Reason Digital. Online fundraising is one of the most cost effective ways to raise funds for your organisation. Developments in technology, social media, and changes in giving behaviour have given charities an opportunity to widen their reach and build meaningful relationships with their audiences.  But it’s also fraught with potential pitfalls. How do you stand out from the crowd? How can you get noticed on social media when your Facebook news feed is filled with the newest viral campaign? What’s the right platform for you?  How do you make your online donor journey as smooth as possible? Combining both the technicalities of fundraising online and the creative strategies to engage potential donors, the session will answer these questions, leaving you ready to kick start your online fundraising activity and full of ideas on how to improve your current approach. Level: Beginner Learning outcomes: The skills and tools to develop an outline for your digital fundraising strategy How to attract an audience and build relationships online Understand the technical aspects of converting potential donors into donors in an online environment Knowledge of quick and easy tools for collecting donations online Find out how other charities are successfully raising funds online Strategies to retain donors after that first donation Audience: Charity/voluntary organisation fundraising staff, digital marketing staff, managers, communicators Already doing online fundraising, perhaps for a while – need professional reassurance Could do with time to think, get guidance and expert help in making their strategy work for them About the trainer:  Rebecca Rae, Strategy & Insight Lead at Reason Digital, digital specialists for charities and pro social organisations.  Rebecca has worked in Digital for over 8 years, including positions teaching the subject as Associate Lecturer at degree level. Clients have included O2, Virgin, The BBC and multiple clients in the not-for-profit sector. Named in the “Top 30 Women Under 30 in Digital” in The Drum 2012, Rebecca has headed up award winning digital projects and helped clients achieve large Return On Investment through digital marketing techniques and social media marketing.    VAT will be charged at 20% You can book online now with a card or by invoice (see 'other payment options' at the bottom of the next page), or call us on 020 7871 5600

at Media Trust, 4th Floor, Block A
Centre House , 56 Wood Lane, Shepherds Bush
London, United Kingdom

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