Digital marketers need “always-on” strategy – Standard Bank

Digital marketers need “always-on” strategy – Standard Bank
Digital marketers need to take a more long term view, and adopt an “always-on” approach rather than focusing on advertising campaigns, according to Bellinda Carreira, executive head of interactive marketing at Standard Bank. Carreira told the …
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Digital Marketing Fact: Ignoring the Facts Results in Rash Decisions
shutterstock-109774529 There are constant, myriad optimizations made in any well run digital program. With a number of daily small and large decisions hinging on numerous inputs and influences, how do we assess the overall impact and ensure that our …
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Digital Marketing Requires Fusion of Technology, Creative Vision
After spending a day at a triple-header digital marketing conference in Boston—Inbound Marketing Summit, Digital Pulse and FutureM—the need to converge the creative and technical marketing teams was a consistent theme. The theme was most forcefully …
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