Digital Marketing 101: Demystifying the Dark Arts

Digital Marketing 101: Demystifying the Dark Arts
Event on 2013-04-30 18:00:00
What is the difference between SEO, SEM, Social and Digital Marketing? How do search engines find my website? Can I pay to be number one in Google?
Because we live in a digital age, there isn't a business out there today that will be solely bricks and mortar without also having a web presence. Knowing the basics – from  how to ensure your website will be crawled by the search engines, to how to use social media to your best advantage, is absolutely essential for any budding entrepreneur. It has become very easy to start our own sites, blogs or even just put a bricks & mortar company online thanks to all-in-one web packages and blogging platforms. However many people do not neccessarily understand why search engines are important. Search Engine Marketing 101 will give a simple background introduction to what SEM is and how anyone can learn the basics to help get the most out of of their personal or business website.  Workshop Details

WHAT: Digital Marketing 101

PRESENTER: Annabel Hodges, Columbus Search

WHEN: Tuesday, 6 – 8pm, March 16th.

WHERE: Vibewire Hub, 525 Harris Street Ultimo 2007.



By the end of the workshop attendees will have learned how to answer the following questions: – What is the difference between SEO, SEM, Social and Digital Marketing- How do search engines find my website?- Can I pay to be number one in Google?- How do keywords and keyword research relate to my website and brand?- What is the importance of social media today?- What should the priorities for my website be?- How can I make the most of my website, without being a technical expert?- What is HTML, CSS, JS, GA, CMS, PHP, CTR, CPC, CPA and many many other acronyms?(!)  About the Speaker: Originally from the UK via France, Annabel Hodges is a digital marketing expert with almost ten years' experience in the industry. She is currently Head of SEO & Content Marketing at Columbus Search, leading the national team and working with some of the biggest brands in Australia. Annabel is an expert blogger, contributing to industry blogs and speaking at a variety of digital events across the world. Originally working with start-ups and her own pet projects, Annabel is passionate about digital marketing and how basic education can help anybody improve their online presence. In her spare time, Annabel is a big fan of cooking (and eating), discovering Sydney on her bike, making Spotify playlists and trying to learn the dark art of squash. Twitter: @searchpanda

at Vibewire Enterprise Hub
525 Harris Street Ultimo
Sydney, Australia

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