Digital Marketing 101

Digital Marketing 101
Event on 2016-09-17 10:00:00
Spend a fun and productive Saturday learning the fundamentals of digital marketing. We’ll teach you all about digital marketing — from the advertising platforms, tools, and systems that entrepreneurs and digital marketers are using to help promote their businesses. We can help you optimize your business, whether it’s a storefront or online. We’ll teach you all about digital terminology so you can tell your SEOs from your PPCs.  Key Takeaways You will have the opportunity to walk away with a sound understanding of digital marketing to help drive growth and success in promoting your business. This includes: using organic search engine optimization as a free tool to drive traffic to your website how to use paid campaigns in Facebook, Twitter, LinkedIn, and Google Adwords  optimizing your understanding of social media to bring new followers onboard how to send optimized email campaigns and a basic understanding of Canada’s spam regulations which top tools companies are using to engage their audiences how marketers test, optimize, refine, and repeat successful campaigns CPC, CPM, CPA, CTR – what do all these acronyms stand for? Included with the price is a healthy, catered lunch.

at 44 Pitt St
44 Pitt Street
Cornwall, Canada

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