Digital Marketing After Dark (Part Time Course)
Event on 2015-09-14 18:00:00
Class Schedule Commencing Monday 14 September. This class takes place every Monday & Wednesday night for 8 weeks. Payment plans available. Email email@example.com for more details. What You Will Learn Determine your audience and objectives Social Media, Content Marketing, Google Adwords and Analytics, Email Marketing, UX and SEO How to plan and implement an effective campaign What You Get Exposure to the latest tools in Digital Marketing Link audience intent to campaign performance Learn processes and tools to build world-beating AdWords campaigns Pick up Excel formulas to make your life easier – and your AdWords builds fast and fun Learn how to use social media effectively Learn how to run an effective content marketing campaign and perform influencer outreach Learn how to effectively measure and optimise your campaigns using Google Analytics Learn how to run successful email marketing campaigns Learn how to optimise your website to get to page one on Google Learn in a fun and dynamic environment complete with Nerf guns, 80s arcade tables, basketball hoops and coffee on demand. At a Glance Take a deep dive into the world of Digital Marketing. Learn the tips and tricks the best agencies employ to reach their customers online. Take your Digital Marketing knowledge to the next level and learn how to build highly effective campaigns along the way to make you a more complete marketer for a large organisation, an SME or a startup. Who Should Attend This Class? This course is designed for marketers, digital advertisers, project managers, web developers and professionals with an interest in upskilling their Digital Marketing knowledge. SYLLABUS Section 1. Concepts and Terminology 1. Introduction 2. Audience and Objectives (Brand vs Performance) 3. Web Design and UX Section 2. Data Driven Marketing 4. Competition and Market 5. Google Analytics 6. Google Tag Manager and Tag management 7. Excel for Digital Marketers Section 3. Organic Channels 8. SEO 9. Content & Social 10. Email 11. Mobile Section 4. Paid Channels 12. AdWords 13. Social Media Ads 14. Display and Video Ads 15. Programmatic Section 5. The Big Plan 16. Planning and Implementing a Campaign What To Bring You will need your own laptop for this course. MACs and PCs equally welcome. Group Bookings Contact the team at firstname.lastname@example.org or (03) 9996 1257 to enquire about group bookings. Location On Campus, at Level 1, 20 Queen Street, Melbourne VIC 3000. About The Instructor Alex Avery is a veteran Inbound Marketer and Web Analyst. With a career spanning three decades at leading technology providers and agencies, he's worked with the largest online businesses in Australia, blue chip brands and world leading technology businesses spanning: analytics, e-commerce Search Engine Marketing, Display, Video, Email, Mobile and Social Media Marketing. Alex has had responsibility over million dollar media budgets; launched one of the largest Social Media Marketing platforms in Australia; driven multi-national and multi-lingual campaigns; across a diverse range of industries, products and services; and maintains his skillset through constant professional development and implementation of best of breed strategies.
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