Burlington, VT (PRWEB) December 17, 2014
Award-winning creative and digital marketing agency, Shark Communications, has published a new, simplified, strategic chart for managing social media marketing. The model is presented in the form of a colorful infographic, and was created by Shark in response to many of the agencys executive-level clients looking for a more simplified perspective on social media marketing. By organizing social media initiatives into four key marketing categories: Attract, Engage, Convert, and Monitor. The infographic, located on the agency’s blog, serves as a simplified visual strategy for managing social media marketing.
In the social media infographic, the Attract phase is defined as the widest part of the social media sales funnel and at this point, the primary goal is to distribute content thats engaging and connected to your brand. The Engage phase involves messages directed towards people who are actively hunting for a solution. Its the time to sculpt marketing around your products and services, referring them to dedicated web or landing pages. Convert means turning followers into customers with highly targeted and optimized content and landing pages built around a specific action. And, at the foundation of all social media marketing, theres the need to Monitor, evaluate, and make adjustments to your next social media initiatives.
As Shark Creative Director, Peter Jacobs, notes, Digital marketing can be earned, owned, or paid media. With paid media, the goals, overall strategy, and the ROI are often clear and understandable to the client. But with earned or social media (and especially client-managed social media marketing), the whole process seems less objective and a bit more shotgun-like in approach. We then designed the infographic around some simple, strategic marketing phases so that its broad and easily understood.
Shark Communications is a Burlington, Vermont-based, creative, web, and digital marketing agency founded by award-winning Creative Director, Peter Jacobs. Shark serves clients in a wide variety of industries with a strategically-planned mix of branding, marketing, web, SEO, and digital marketing solutions. From award-winning design and marketing for the 1998 US Winter Olympic Trials, to numerous radio, web, television and film awards for clients large and small, Sharks creative excellence has received widespread recognition for clients in multiple industries. More about Shark Communications can be viewed on the agency’s website at sharkcomm.com.