Digital Marketing and Advertising (Marketing Class Series Part 2)
Event on 2015-05-05 18:00:00
Track: Marketing & PR
This is the second class in the April/May Marketing Class Series.
Search engine optimization and pay-per-click advertising can provide huge opportunities to reach your customer base, but if not managed properly, they can quickly become unprofitable. This class will help you to identify quick-win opportunities within your campaigns and create an optimization plan.
In this class, we will focus on high impact activities, including the following: profitable keyword selection, writing killer ads and website content, attracting perfect customers, tracking and reporting, keyword bidding strategy, and finding & eliminating wasteful activities.
The class is geared toward ed tech and learning startups, but anyone is welcome to attend.
This class will be highly interactive and limited to 30 students to ensure that you have ample time to interact with the instructors and your peers.
Appetizers and soft drinks will be provided.
*Service providers are welcome to attend, but we have a strict no selling policy during classes.*
Meet the Instructor:
PPC Consultant & Principal, InnoVox Marketing
Giuseppe is a marketing professional with a focus on digital performance marketing.Specializing in Pay Per Click Advertising, Giuseppe has managed M+ in marketing budgets for clients such as Staples.com, Procter and Gamble, and Novartis. Particularly interested in early-stage market testing methods for startups, Giuseppe has worked with CoachUp.com (.2M in funding), Boundless.com (.7M in funding), Launch Academy, Co Everywhere (.4M in Funding) and Statement1 (founder took last company public).
Refunds must be requested in writing and submitted no later than 5 pm on April 27.
at First Republic Bank
160 Federal Street
Boston, United States