Digital marketing and CIO / CMO relationships

Digital marketing and CIO / CMO relationships
In addition to the sheer speed of communication, digital media adds a new dimension to marketing: highly accurate data. When a YouTube clip or a blog post goes viral, for example, a brand can measure the impact with greater precision than ever before.
Read more on ZDNet

Wipro partners with Adobe for digital marketing services
"This partnership will help us jointly deliver next generation digital marketing solutions and enhance Wipro's leadership in helping enterprises build rich customer experiences, enable customer insights and bring products and services to the market …
Read more on Economic Times

JD Black to Oversee Digital Marketing for Entertainment Studios
“[Black's] experience, management depth and extensive relationships with the digital marketing community are all major assets as we expand our digital presence to create additional opportunities for the growth of our company,” Allen said in a statement.
Read more on Hollywood Reporter

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