Digital Marketing Essentials: Taster Day

Digital Marketing Essentials: Taster Day
Event on 2014-07-16 09:30:00

What’s it about?

 This seminar will provide you with an introduction to many of the tools of digital marketing.

What will the seminar cover? 

  • Significance of the digital dimension in marketing today
  • Overview of toolkit: acquisition, conversion and retention
  • Websites: current practise in websites: good and bad
  • Apps, advertising, mobile, social media typology and examples from social networking platforms
  • Social media issues: when it works and when it doesn’t

at St John’s Innovation Centre
Cowley Road
Cambridge, United Kingdom

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