Digital Marketing Essentials: Taster Day
Event on 2014-07-16 09:30:00
What’s it about?
This seminar will provide you with an introduction to many of the tools of digital marketing.
What will the seminar cover?
- Significance of the digital dimension in marketing today
- Overview of toolkit: acquisition, conversion and retention
- Websites: current practise in websites: good and bad
- Apps, advertising, mobile, social media typology and examples from social networking platforms
- Social media issues: when it works and when it doesn’t
at St John’s Innovation Centre
Cambridge, United Kingdom