Digital Marketing Firm fishbat responds to Nielsons 2012 Social Media Report

Bohemia, NY (PRWEB) December 26, 2012

On December 26, fishbat responds to Nielsons recently released Social Media Report for 2012.

According to an article from, the report extensively covered the use of mobile apps and websites. The report states that the amount of time people spend on the mobile web, including mobile apps, will account for 63 percent of the yearly growth in time spent using social media. Currently, mobile apps dominate in the amount of time people spent on the mobile web.

Second-screen interaction is also on the rise, with 41 percent of tablet owners and 38 percent of mobile owners using their devices while watching TV, reports the article. Additionally, the report states that social media is now one of the most important tools for customer service. The article reports that almost half of all U.S. consumers use social media in order to voice their opinions, satisfactions and ask questions.

The article went on to say that social media enables consumers to tap into the opinions of an exponentially larger universe. While traditionally word-of-mouth has been essential for brands, its scope was previously limited to the people you knew and interacted with on a daily basis.

In addition, consumers are now much more informed about products and companies. Social media has also opened a window in terms of social media engagement. Companies can now instantaneously respond to customer complaints, and this is transforming reputation management strategies across the board.

The report also delves into peoples opinions of social media advertising. According to the article, roughly one-third of people think that social media advertisements are more annoying than other web ads, while 26 percent of people dont mind ads that are tailored to them based on their profile information.

Justin Maas, VP of Client Relations at fishbat, offered his own opinion of the report. This is something that everyone in the social media marketing world should take a look at, Maas stated. Social media is a vital tool for many businesses today, but it is also a constantly changing environment, and we need to be as educated as possible in order to keep up.

fishbat, Inc. is a full service online marketing firm. Through social media management, search engine optimization (SEO), web design, and public relations, fishbat strives as a marketing firm to raise awareness about your brand and strengthen your corporate image.


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