Digital Marketing for Everyone

Digital Marketing for Everyone
Event on 2013-03-28 18:00:00

Digital Marketing for Everyone

March 28th and March 29th from 6:00 pm – 9:30 pm
Eric Morrow, Digital Marketer, IBM

This is a two-part class offered on Thursday and Friday evening. Get your bearings in the digital marketing landscape.

The first part of the workshop will cover a wide range of digital marketing concepts including: email, pay-per-click, SEO, online forums, and review sites. We’ll also discuss offline approaches to marketing, including events, partnerships and references/referrals. You’ll walk away with 2-3 ideas you can immediately put into action and also have an idea of what possibilities are available.

The second part of the workshop will teach you how to analyze the effectiveness of your marketing efforts, improve your writing for the web and help you navigate different social media channels. You will leave class feeling comfortable sending email campaigns, writing blog posts, communicating in social media channels and understanding if and how these marketing efforts are working.

Student Takeaways:

  • Learn about online and offline marketing possibilities.
  • Create 2-3 immediately actionable ideas for your business.
  • Analyze and optimize your marketing efforts.
  • Improved "writing for the web" techniques.

Have a business or want to start one.

Students should read the course syllabus and come ready to work! The class is extremely interactive and students will fill out a worksheet with their ideas.

Eric Morrow is a digital marketer with IBM. He received his BA from UC: Berkeley and his JD from Georgetown Law. He has helped both large multi-national companies and individual artists and professionals tap into the power of digital media to gain more customers.

Can't make it? Sign up at to stay in the loop on future events and classes.

Our Refund Policy: Plans change? We get it. But if you can't make it to a class/workshop, please email us at at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

at betahaus
Prinzessinnenstrasse 19
Berlin, Germany

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