Digital Marketing for Your Business
Event on 2016-04-08 19:00:00
Join Grace Innovation at the beautiful and luxurious Share Space in Nyack, NY right on the Hudson River. In this class, attendees will learn how to apply digital marketing principals and tactics to their brands, businesses, or organizations to increase awareness, traffic, and conversion rates. Marketing is not just about advertising, it is about your messages, sincerity, and ability to connect with the individuals who buy from and support you. This class will introduce the concept of vertical and horizontal markets, target audiences, inbound marketing, and understanding customer personas. The following topics will be discussed: – Email & Content – How can you use email marketing to reach relevant subscribers? In what ways can you improve email marketing and make it a more effective channel for connecting to your audience? How can content work for your business? And what ways can you distribute it? – SEO – Will search engine optimization work for your business? What ways can you implement SEO or improve current SEO? – Paid Search – Does paid search really work? How can you build a campaign around it? – Remarketing – What is remarketing? How can remarketing campaigns increase conversions rates for your business? – Social Media – It's time to use social media the right way and engage your audience. What are the best social media practices? How can you really acquire customers through social media? – Data & Analytics – What will our marketing data reveal? And how can we use it to improve efforts and returns? The class is taught by Director of Marketing and Co-Founder of Grace Innovation Michael Berean. It is an hour long followed by a 20 minute Q & A session with attendees. The class fee is and a follow-up deck will be available via email to attendees. All tickets purchased online receive a free 30-minute marketing consultation. We look forward to your presence at this event!
at Nyack Fencing Academy
40 Lydecker Avenue (Entrance on High Ave)
Nyack, United States