Digital Marketing: Google 101

Digital Marketing: Google 101
Event on 2014-07-09 15:00:00

Online presence is much more than having a website. The most successful business’s today are increasing leads and driving conversions not because they are using social media , blogs, and other channels , but because they are using them right. 

The seminar will cover:

Search Engine Optimization- using targeted keywords in your content is key to getting found on the search engine results page.

Mobile Sites-Being mobile minded in your marketing isn’t “nice to have” –it’s a must –have. Your online presence must be adapted to size constraints, user habits, operating system and browser capabilities of all mobile devices.

Search Engine Marketing– Pay per click yields a high return on investment and results can be immediate depending on certain variables, such as market, industry and demand.

Social Media– Facebook, Twitter and You Tube. In the world of social media however there is no doubt that Facebook is where the most exciting opportunities exist for business’s today.  Facebook has the largest user base of any social network with nearly 1 billion users worldwide.

Reputation Management– What people say about your company online has become the single most important reflection of your company’s quality, reliability, and skill. It doesn’t matter if you’re a dentist, a plastic surgeon, a carpet cleaner, or a painter. In Nielsen’s most recent Global Trust in Advertising study, 70% of global consumers indicated they trust online reviews from strangers when making purchasing decisions.

Join HGWBC and General Manager, Digital Media Sales, Sonia Dorrough of Hearst Media Group to learn tips and strategies to maximize your digital presence.

at Women’s Business Enterprise Alliance
WBC Training Room
Houston, United States

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