Digital marketing in SA's automotive sector is getting up to speed with global

Digital marketing in SA's automotive sector is getting up to speed with global
The automotive sector is already one of the world's biggest spenders on digital marketing and advertising, with motor manufacturers and dealers worldwide constantly increasing the portion of their budgets they allocate to digital channels. In South …
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The Future of Digital Marketing: 8 Trends
Customer Experience, The Future of Digital Marketing: 8 Trends The success of today's marketing organizations is largely driven by their adoption of digital technologies to transform the business. As a result, the CMO and CIO need to work hand in glove …
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Brand And Marketing Trends For 2014
Success will be linked not to outreach, but brand differentiation and emotional engagement. Content is King, Too: Content marketing will become a specialty unto itself. Tools like the Digital Platform GPS will optimize placement and help brands …
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