Digital Marketing in the Era of Change

Digital Marketing in the Era of Change
Event on 2014-09-18 18:00:00
DescriptionRight Content.  Right Person.  Right Time.  Captivating Customers With Compelling Content and Recommendations To Drive Sales

Every brand wants to engage with their consumers before, during and after the sale.  Advertising can grab attention.  But content and brand recommendations get people involved and sharing.

Today, more than ever, it is possible to truly understand what will engage your target market — and get them to recommend you to others.

  • Why, where and how your your target would most like to engage with your brand
  • Getting the right content in front of the right person and the right time through targeted social and digital channels
  • Measuring and adjusting your program on a real time basis for maximum impact
  • How to get consumers to recommend your brand — and why this is the most influential form of marketing possible

Panelists Include:

Paul Rand

President / CEO – Zócalo Group ( – Omnicom's leading digital, social and word of mouth marketing agency.

  • Paul has helped leading consumer and B to B brands become the most recommended and purchased in their category.  Paul is also the author of Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business (McGraw Hill, 2013:

Steve Sachs

CEO – OneSpot ( – A technology company that marries content marketing with the power, data intelligence, and infrastructure of online advertising.

  • Steve was previously EVP of Consumer Marketing and Sales at the Time Inc. division of Time Warner and led consumer digital strategy for Time Inc.’s products on digital platforms. Before that position, was the President of the Time Inc. Lifestyle Group, which includes Real Simple, Cooking Light, Southern Living, and digital brands MyRecipes and MyHomeIdeas.


Thursday, Sept. 18thTime

6:00 – 8:00 pmLocation

1285 Avenue of the Americas at 51st Street
4th Floor
New York, NY 10019Event Sponsors


at Ketchum Inc.
1285 Avenue of the Americas
New York, United States

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