Digital marketing incubation: How to develop a test & learn culture

Digital marketing incubation: How to develop a test & learn culture
Learn how the concept of Incubation can equip you with the information – and the evidence – you need in order to drive meaningful digital transformation at scale. In this unapologetically-long post, we'll discuss data-driven marketing, testing …
Read more on Econsultancy (blog)

3 Digital Marketing Trends For 2016
I want to discuss the New Year, and what we, as digital marketers, should come to expect. Of course, you can never fully predict what is going to happen with digital marketing in 2016, but you can make an educated guess, and that's what I am going to …
Read more on Business 2 Community

How to Create Digital Storefronts
AutoNation recently announced the creation of its first digital storefront that allows its website to transition from purely informational to transactional. It will let customers do the majority of their auto sales transactions from the comfort of …
Read more on Ward’s Auto

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