This video covers lectures four and five (of eight) of Digital Marketing (DMK201 at www.OnlinePIU.com) taught live on www.eduFire.com by Ryan Busch. The first digital marketing lecture (Lecture 4: Developing Digital Marketing Strategies) covers the following learning objectives: -Formulate market and product development strategies to build a strong digital presence. -Distinguish a business from its competitors through an online value proposition. -Develop components of digital marketing strategy through the execution of key decisions. The second lecture (Lecture 5: The 4 Ps of Marketing in the Digital Realm) covers these learning objectives: -Contrast a business’s online and in-store applications of the marketing mix. -Evaluate digital marketing strategies for product/service development and brand perception measurement. -Create product and pricing strategies for SMART digital marketing objectives.