Digital Marketing News #114 – HP Halts Tablets & Phones, Best Buy HP Innventory, iPad Airlines

Friday, August 19, 2011– Story #1 HP stops producing tablets and mobile phones, purchases software company Hewlett-Packard announced today that it will stop producing tablets and mobile phones. This announcement has shocked the technology world, as only one year ago HP made a billion dollar commitment to selling smart phones and tablets. However, declining sales and market competition from companies such as Google and Apple have forced them to re-strategize company objectives. Many sources are circulating rumors that HP is planning to sell their PC division as well. A HP press release alludes to this by saying, “the board of directors has authorized the evaluation of strategic alternatives for its Personal Systems Group (PSG), including the exploration of the separation of its PC business into a separate company through a spin-off or other transaction”. HP Chief Executive Officer Leo Apotheker said yesterday, “we need to sharpen our focus…to be successful in the consumer device business we would have had to invest a lot of capital and I believe we can invest it in better places”. Apotheker’s goal is to transform HP into an enterprise business and move away from consumer products. The first step to accomplishing this goal was announced today. HP will purchase infrastructure software company, Autonomy for .25 billion dollars, which is further indication of the new direction HP will take with software development as the focus. While HP has caused somewhat of an
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