Digital Marketing Software Market to Grow at a 16.87% CAGR by 2019 – New Research Report at ReportsnReports.com

Dallas,TX (PRWEB) December 29, 2014

Increased adoption of digital media is one of the key factors which are driving the growth of the global digital marketing software. The need to improve marketing effectiveness and customer E-experiences as well as the need to develop digital competitiveness are some of the key factors which are driving the global market for digital marketing software. The global digital marketing software market is expected to grow at a compound annual growth rate of 16.87 percent during the period from 2014 to 2019. Key leading countries in the global market for digital marketing software are the US, Germany and China.

Currently, there is high demand for geomarketing or location-based marketing among organizations. Geomarketing uses GPS technology to deliver multimedia content which is customized to the potential customer based on their geographical location. The global digital marketing software market can be segmented according to category, geography and end-user. According to category, the global digital marketing software market can be segmented into CRM software market, email software, E-commerce software, marketing automation software, web analytics, web content management (WCM), social CRM and sales CRM. Complexity in selecting the right digital solution is one of the major challenges to the growth of the market.

Key players in the global market for digital marketing software are Microsoft, IBM, Adobe Systems, SAP, Oracle and Salesforce Inc. Other important players in the market are Autonomy, eBay, Ensighten, HubSpot, IgnitionOne, Infor, Jive, Marketo, MediaBank, Millennial Media, Neolane, Neustar, Opentext, SAS, Sitecore, Teradata and Webtrends. Adoption of SaaS-based solutions, steady shift to comprehensive platforms and retargeting trends are some of the emerging trends in the global digital marketing software market.

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Table of Contents

01. Executive Summary

02. List of Abbreviations

03. Scope of the Report

04. Market Research Methodology

05. Introduction

06. Market Landscape

07. Digital Marketing Software by Category

08. Market Segmentation by End-user

09. Market Segmentation by Geography

10. Key Leading Countries

11. Buying Criteria

12. Market Growth Drivers

13. Drivers and their Impact

14. Market Challenges

15. Impact of Drivers and Challenges

16. Market Trends

17. Trends and their Impact

18. Vendor Landscape

19. Key Vendor Analysis

20. Other Reports in this Series

List of Exhibits:

Exhibit 1: Market Research Methodology

Exhibit 2: Global Digital Marketing Software Market Segments

Exhibit 3: Segments of Digital Marketing Software with Major Providers

Exhibit 4: Global Digital Marketing Software Market 2014-2019 (US$ billion)

Exhibit 5: Market Size Comparison with 2012-2016 Forecast (US$ billion)

Exhibit 6: Global Digital Marketing Software Market Segmentation 2014

Exhibit 7: Global Digital Marketing Software Market Segmentation 2014-2019 (US$ billion)

Exhibit 8: Global Sales CRM Market 2014-2019 (US$ billion)

Exhibit 9: Global Social CRM Market 2014-2019 (US$ billion)

Exhibit 10: Global Email Software Market 2014-2019 (US$ billion)

Other Reports on IT & Telecommunication

Global TV Advertising Market 2014-2018

TV advertising is following the path of online advertising as broadcasters and advertisers have started to use consumer and audience-centric data to display their ads. This trend has gained traction among some market players.

Key players in the Global TV Advertising Market: CBS Corp., Comcast Corp., News Corp. and Viacom Inc.

Global Outdoor Advertising Market 2014-2018

The demand for outdoor advertising and advancements in technology is likely to boost the growth of the market in developing nations. Advertisers use smart billboards and kiosks to advertise their brands and products with the advancement in mobile commerce. Consumers can interact with advertisers using their smartphones.

Key players in the Global Outdoor Advertising Market: CBS Corp., Clear Channel Outdoor Inc., JCDecaux, Lamar Advertising Co. and Str

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