Digital marketing strategy: how to get started

Digital marketing strategy: how to get started
One of my specialisms is digital strategy. So I read a lot about strategy, and digital, and digital strategy. In doing so I consistently find that the term has many interpretations in the digital world, meaning that digital marketing discussion forums …
Read more on Econsultancy (blog)

"Digital marketing is about implementing and get going"
With the advent of new media and increase in internet penetration, marketing has been radicalised. Marketers today are looking at digital advertising and marketing as one of the strongest ways to create a more competitive advantage for their company …

New Book Offers Marketers a Primer to Digital Marketing Technologies
NEW YORK, Feb. 18, 2014 /PRNewswire/ — Marketers used to be fairly certain about the tools available to them. Print, broadcast and direct media didn't change all that much. Digital, with its fast-paced growth, is totally different. If you're a …
Read more on PR Newswire (press release)

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