Digital Marketing Training: Content Marketing Masterclass – 1 day course
Event on 2014-04-02 09:30:00
Content Marketing Masterclass (1 day)
Content marketing, plays an important role in a campaign as it encompasses all areas of digital from search to social. This interactive one day workshop will teach you how to create and distribute content and ultimately prove a ROI on your content marketing.
Who is it for? This course is for media owners, agencies or brands who want to increase their knowledge of content marketing and discover how to build a successful content marketing strategy.
You will be able to confidently build a content marketing strategy and plan for your brand.
What will you learn?
- What is content and content marketing
- How to build a content marketing strategy that integrates with other areas of your campaign
- How to create the relevant content for your target market
- The important role content plays within your digital plans
- How people can find your content online
- How to build conversations around content for your audience to engage with you
- How to outsource briefs for content creation
- How to create content that influences and ultimately gets users to take action
- Quick tips, tricks and useful tools to use
- How to measure a successful content marketing campaign
- The future of content and clear next steps
Date: 2 April 2014
Location: Farringdon, London
Duration: 1 day
St John’s Path
City of London, United Kingdom