Digital Marketing Training – Sydney October 2015

Digital Marketing Training – Sydney October 2015
Event on 2015-10-26 09:30:00
Digital Marketing Training by Loves Data Learn how to measure and improve your online channels with Google certified experts from Loves Data. Loves Data’s newest 3-day course focuses on Digital Marketing, specifically paid search, display and social channels. This is an expanded course, building on Loves Data’s popular Google AdWords Training. If your brand already advertises on social, search or display platforms, or you’re just starting out with digital advertising, this is the course to you were looking for. Learn from the experts to ensure that your accounts are fully optimised for maximum performance and follow best practice recommendations. Loves Data’s training is designed to help you navigate this ever-changing landscape and includes content on Facebook, twitter, linkedin, YouTube and Google platforms. We focus on the strategies, features and best practices that will make a difference to your business’ bottom line. Whether you’re a beginner or have years of digital marketing experience, our expert trainers will provide actionable insights to help you optimise your campaigns and analyse the results. Our training is hands-on, meaning that throughout the course, you’ll be creating campaigns, ads, diving into targeting options, building ad groups, keyword lists, and more. The training covers social, search and display campaigns. Attendees can book into single or multiple days for Digital Marketing Training. What to expect as a result of training? Attendees will develop an understanding of the various channels available for online advertising, and be able to execute and report on online advertising as part of integrated marketing campaigns. What’s included? Workbook and slides Extra resources Certificate Coffee, tea and a light lunch Free internet connection Dedicated Q&A time Who should attend? Marketers wanting to understand how paid search, display and social advertising can complement integrated marketing activities Digital marketers needing the skills to design, execute and analyse paid search, display and social campaigns Marketers wanting to learn and brush up on best practices as well as get ideas for account optimisation and tips for analysis SEO specialists – to learn more about how paid social and search compliments organic search and how the best practices of one can inform the other Have more questions? View our frequently asked questions about training. For more information email or call (02) 9960 6577. Can't make these dates? Register for updates!   Day 1 | Online 101: Social (NEW) 9:30-10:00 am Registration 10:00 am-12:30 pm Introduction to social media marketing Defining objectives Structuring accounts Advertising on Facebook Advertising on Twitter Advertising on LinkedIn 12:30-1:30 pm Lunch 1:30-5:00 pm Visual advertising Advertising on YouTube Tracking social The future Q+A Day 2 | Online 201: Search 9:30-10:00 am Registration 10:00 am-12:30 pm Introduction to search marketing Defining objectives & structuring campaigns Working with keywords Working with ads Campaign settings 1:30-5:00 pm Measuring performance Campaign optimisation Search marketing with Bing Advanced Options Q+A Day 3 | Online 301: Display and remarketing 9:30-10:00 am Registration 10:00 am-12:30 pm Introduction to display marketing Display network ads Display network targeting options Remarketing with the Google Display Network Structuring display campaigns 1:30-5:00 pm Display network reporting Optimising display campaigns Search marketing with Bing Q+A

at CBD Hotel
471 Hunter St
Newcastle, Australia

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