Digital marketing, what it’s all about and why you should care
Event on 2013-06-28 10:00:00
Digital marketing, what it's all about and why you should care
This 2 hour workshop is brought to you by
Matt Ryman, director of Spiders and Milk Andrew Walker, director of Rame Marketing
In the first session Andrew will provide,
An introduction to Digital Marketing:
Understanding how digital marketing techniques can help your business get found online, increase leads and improve sales conversions.
The vast majority of people now make the internet their first port of call when they want to make a purchase or find a solution to their problem but the methods and best practices of how we get found online are changing and evolving.
Traditional marketing services are being superseded at an alarming rate by digital services – online marketing, inbound marketing, content marketing, video, mobile marketing, social media, SEO and PPC advertising.
In the first session, Andrew will explain how a combination of Inbound Marketing, Content Marketing, Search Marketing and Social Media can help your business thrive online.
Key takeaways will be:
The issues with traditional marketing techniques
How technology is driving the digital marketing evolution
Why you need a plan to build a solid web presence
How digital marketing will help you get found online
SEO versus PPC advertising
How content marketing improves your lead generation opportunities and drives your social media activities
In the second session, Matt will provide,
An introduction to Mobile Marketing
Understanding the huge changes in behaviour fuelled by new technology and what steps you need to take to ensure your business benefits.
In the first quarter of this year shipping figures for Internet enabled or ‘Smart’ phones exceeded that of pc’s, laptops, feature phones or any other communication device for the first time. The sales of smart phones increase exponentially every year and this is expected to continue for many years to come.
The smart phone provides instant access to the web and for millions of people in the UK and across the world it is the first device they turn to in the morning and the last one they put down at night. In fact more people access the internet through a mobile device than a pc or laptop.
This change in behaviour has implications for your online presence that needs to be addressed to avoid losing potential and existing customers to your competitors.
In this second session Matt will explain why having a mobile enabled website will help your business survive.
Key takeaways will be:
How to perform a simple mobile health check of your website
What Google thinks and is doing about search on the mobile web
How to gain a good mobile presence
Mobile Search Engines and how to get optimised
Pay Per Click Advertising changes for mobile and other devices
- The growing importance of location
Ticket numbers for these popular events are limited, so book early to avoid disappointment.
Refreshments of tea and coffee will be provided.
Where can I contact the organiser with any questions?
Please send an email to firstname.lastname@example.org
Is my registration/ticket transferrable?
Yes, if you cannot attend having bought a ticket, you can pass it on to someone else.
Can I update my registration information?
Yes, of course.
Do I have to bring my printed ticket to the event?
To confirm you are a registered attendee please ensure you bring your ticket with you to the event.
What is the refund policy?
A full refund is provided for cancellations up to 48 hours before the start of the event.
The name on the registration/ticket doesn't match the attendee. Is that okay?
Not a problem.
at Cockington Court
Cockington Village, United Kingdom