Digital SIG: From Facebook to Websites – How Much Should you Spend on What and Why?
Event on 2014-01-16 07:30:00
Plan your digital marketing budget for 2014 in 45 minutes.
Speaker: Alaina Shearer, Cement Marketing
Date: Thursday January 16, 2014
Time: 7:30- 9 a.m.
Join Cement Marketing Principal and Chief Digital Strategist, Alaina
Shearer, as she walks you through a step-by-step guide to your digitalmarketing budget planning for 2014.
This event will include details on how much you should be spending on
what and why.
The presentation will cover budget scenarios for:
– Digital audits and content marketing strategies
– Facebook promotions and Facebook advertising
– Search Engine Optimization (SEO) – monthly costs
– Website design and development, including mobile responsive website
design and development
Her presentation will include detailed budgets for all of the above,
respective to your company's size and audience.
Don't miss this incredibly beneficial presentation before you set your
2014 budget in stone.
After several years in radio, notably as a co-host of the WNCI Morning
Zoo, Alaina Shearer made an about-face and jumped on to the marketing
ship. Shearer founded Cement Marketing in 2009 after spending several
years in digital marketing on both the client and agency side, during
which she saw a clear need for designing and developing websites that
would attract an audience through search and social marketing and
optimization. The idea was simple: create and launch each website with
a content strategy that attracts traffic and builds ties that bind.
The results have been astounding as Cement continues to grow and its
clients stay on year after year, turning to the firm for their
performance-driven approach. Cement's clients include Raising Cane's
of Ohio, Sunny Street Cafe, the City of Columbus, Experience Columbus,
Nationwide Children's Hospital, RDP Foodservice, Lifeline of Ohio and
at Mills James
3545 Fighinger Blvd
Hilliard, United States