Digital Strategies for Brands

Digital Strategies for Brands
Event on 2013-04-02 18:30:00

Digital Strategies for Brands
Tuesday, April 2nd from 6:30 pm – 8 pm

Trina Albus, Social Strategy and Product Development Consultant

These days, everyone is trying to optimize their brand’s social presence with Facebook, Twitter, Pinterest, Instagram, YouTube and Google+. This workshop will introduce you to these social channels and teach you how to optimize and measure the success of each of them in order to increase customer engagement.

Student Takeaways: 

  • How to use Google Analytics social reporting to determine sales and ROI
  • How to optimize Youtube videos to increase views and engagement
  • Best practices for brands on Instagram, Pinterest and Twitter
  • Best practices for Facebook brand pages in order to increase to increase likes



About the Instructor:

Trina Albus is a seasoned technology strategist with 15+ years of career experience, including 7 years in social media. Her recent client roster includes beauty, fashion, lifestyle and e-commerce brands in New York, Los Angeles, and San Francisco, including Saatchi Online, Wish, Jouer Cosmetics, J. Mendel, Viddy, Vyclone and Eleni's Cookies. In addition, Trina is a contributor to Financial Times Press book, 33 Million People in the Room: How to Create, Influence, and Run a Successful Business with Social Networking. She serves as a mentor at Launchpad LA, io/LA and Amplify. She taught a Social Media for Brands workshop at the Fashion Institute of Technology in New York City in 2010. Trina has been involved with Social Media Week since 2009, serving as an Advisory Board member and speaker at Social Media Week New York and Los Angeles.


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Our Refund Policy: Plans change? We get it. But if you can't make it to a class/workshop, please email us at at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

at Makai
101 Broadway
Santa Monica, United States

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