“DIY Business Social Media Weekend” Sat/Sun 09/22-23, Houston, TX
Event on 2012-09-22 08:30:00
"Do It Yourself" Social Media Weekend
You have heard you should be doing social media. Your business could use a marketing boost but is it really worth paying another company to do it for you? Come hear Fred Campos, Toastmaster Humorous award winner and owner of Fun City Social Media, tell all his secrets of running 188 social media campaigns for small businesses over the last three years.
Fred will show you how to build a Twitter, a Business Facebook Fan page, a YouTube and a Pinterest marketing accounts and a full social media marketing campaign. He will walk you through 16 classroom hours along with a full color 353 step-by-step spiral workbook. 100% Money Back Guarantee if you are not completely satisfied with this class.
But wait there is more! Fred will not only teach you how to build and run social media, his staff will assist behind the scene with real-time and before class custom Photoshop art work, going live assistance, and launch marketing. In fact, Fred will stick around after class on Monday to make sure your campaigns are live and working.
The 16 Hour Class Overview
Sat 8:30a-9a Overview
Sat 9a-10a The Big Bang Theory of Questions? (What Should Social Media Answer.)
Before engaging in any marketing campaign you have to assess the purpose and realistic expected results. In this class we are going to answer the "Five W's of Social Media."
Who is the target audience of my social media campaign?
What is my social media purpose?
When is the right time to begin contacting and marketing potential clients?
Where do my potential client hang out?
Why am I doing social media?
Sat 10a-12:30p What to Expect When You're Expecting Twitter. (How to Use It Effectively.)
In class we will build a twitter campaign from designing an appropriate name, building a great custom twitter background, datamining our businesses twitter followers and writing and cycling tweets.
We will go over the basics of both Paint.net and Photoshop for basic image design.
We will write 30 educational tweets and 5 call-to-action tweets to kick start our campaign.
Sat 12:30p-1:30p Lunch Break
Sat 1:30p-5:30p Facebook the Choice of a New Generation. (How to Market through Facebook.)
With nearly a billion people on Facebook, your business must embrace this media. Facebook has become a search engine just as much as Google. Therefore we will design a Business Facebook fan page, design a mini-website and learn the tricks and tips to market your new page.
We will learn to create our own fan page with its own URL.
We'll discuss tips and tricks for cross marketing your fan page to gather new "Likes".
Sun 9a-11a Is it "Live" or is it YouTube. (The Power of Videos for Business.)
In an A.D.D. world video is king. With nearly more video content than written word, and now owned by Google, you must record videos and have a YouTube channel to further aid your online marketing.
In this class we will create and build a YouTube channel. We'll design an appropriate YouTube background.
We'll discuss the making and recommended tools for recording and editing your YouTube videos.
Sun 11a-1p Pinning, Linking, Blogging and Pressing, Oh My! (Other Tools to Promote Your Business.)
There are 19 popular pieces of social media. In this section we will discuss marketing with other popular pieces such as Pinterest, and LinkedIn.
We'll further learn how to use Press Releases to help get our business found on page one of Google. We'll study why Google+ helps get our blog and other social media messages indexed.
Finally we'll discuss the SEO power of a WordPress blog and some tips and tricks to design a good one.
Sun 1p-2p Lunch Break
Sun 2p-4p Tools for the Campaign Trail. (How to Keep Social Media from Taking Over Your Life.)
A social media campaign can take over your life. As business owners we need to have a definite plan and use every tool available to reduce the amount of time we spend online.
We will learn how to utilize TweetAdder, Hootsuite, TweetDeck, BufferApp, Google Alerts, and SocialOomph to help manage our social media campaign.
Next we learn the appropriate times to post, tweet, blog, and release videos.
Sun 4p-5p Spin, Cycle, Repeat! (Discussions on Your OnGoing Social Media Campaign.)
Finally we will discuss and build a 30-day, 90-day, and six month plan to manage and monitor your social media campaign.
We'll discuss expectations and what consitutes a social media win, appropriate return-on-investments, and ongoing social media management.
Physical workbook and digital step by step powerpoints of this class will be provided for download during and after class.
Meet our instructor, Fred Campos, Chief of Marketing at FunCitySocialMedia. He is soon to be author of "Social Media Success in 31 Days" a workbook being released 09/15/2012 is a paid social media teacher that has taught more than 60 social media classes in 2011 alone from cruise ships to paid tele-classes, you don't want to miss this engaging and very funny speaker (2010/2012 North Texas District Humorous Toastmaster Speech Winner).
This class is ideal for small and start-up businesses, business owners, social media marketers, social media managers, internet marketers that want to effectively use social media to generate more traffic to their business or their clients.
For those that are interested, certification and certificates for 16 hours of social media classroom work will be provided upon completion.
If you have any questions, please Contact Us.
at SpringHill Suites Houston The Woodlands
16520 I-45 South
Houston, United States