DIY Online Marketing 101 – Online Marketing Basics

DIY Online Marketing 101 – Online Marketing Basics
Event on 2013-08-10 10:00:00

This course is designed to teach entrepreneurs completely new to digital marketing the basics of how to build an effective online presence.

Overview of the Topics We will cover:

  • Defining Your Target And Goals
  • Basics of Digital Marketing
    • What you should know before you start any marketing effort online
    • Search Engine Marketing
      • Google Ad words
        • Effectively place ads on Google’s Network
  • Yahoo! Bing Network Basics
  • Social Media Basics
    • Setting Up Accounts Effectively
    • Tactics for Building Your Social Media Following
  • Facebook Paid Advertising & Facebook Exchange
  • Email Marketing
    • Email Marketing is still relevant. How to do it effectively.
    • Effectively Measuring Success
      • Using Google Analytics
        • The importance of tracking traffic to your site and determine success measures.
  • Identify your KPI’s (Key Performance Indicators)


Feel free to bring your laptop. Students will be able to follow along instructions and set up their online account with Google AdWords, etc. etc.


Note: This is class is intended for people new to online marketing. If you know the basics listed above, please come back later for future listings for our Intermediate and Advance classes for Online Marketing.

at University Centre
1701 Gateway Boulevard
Richardson, United States

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