Do you think that “Search Engine Optimization” should be renamed?

Hi Matt, do you think that search engine optimization is descriptive in the way it is used today? Do you think we need to call it something else? Mads, Copenhagen Have a question? Ask it in our Webmaster Help Forum: Want your question to be answered on a video like this? Follow us on Twitter and look for an announcement when we take new questions: More videos: Webmaster Central Blog: Webmaster Central:

20 thoughts on “Do you think that “Search Engine Optimization” should be renamed?

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  5. I’m proud to put my Social links and Google Plus Profile Author Link on my site for this very reason. Viewers should know who the author of a site is and what they intend as an experience.. I’m glad there are people at Google like Matt. This was more of an answer to Matt’s beliefs in the internet experience by it’s users than a reason to change the term SEO. Thanks Matt, James from Arkansas

  6. Best of the Best Work on SEO …Nice good job… Nice Work.. keep going and post more video thanks you so much for this nice information.. Regarding from

  7. SEO = content manipulation, pure and simple. It is inherently amoral. QUALITY CONTENT creation, unfortunately, takes a back seat in MOST SEO’s minds, here in lies the problem and the root of most negative connotations for the SEO industry. Content first, then restrained SEO technique application to bolster or enhance the QUALITY of the original content is what’s needed. Too often, the world of SEO embraces the tail waging of the dog.

  8. Hi Matt, when can I know my website is penalized? I see lot of websites are penalized without webmaster tool notification. Is that malware in webmaster tool only source?

  9. I’ve found if you just follow the Google guidelines - and proved valuable content for your visitors – google treats your site pretty fairly. That being said, I think search engine optimization is still value because of the basics for onpage optimization and things like that. It is both art and science.

  10. Actually Matt would like to see SEO disappear altogether. The last thing they want is relevant search engine results (why would any one need to advertise with Google is Google gave you what you looked for?)

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