Norfolk, VA (PRWEB) January 24, 2015
Dominion Dealer Solutions, an industry leader in automotive market intelligence, customer relationship management, responsive websites and reputation management solutions, has announced the launch of the Market Center Digital Dashboard, a single login portal that enables dealers to view important metrics across key digital marketing channels. The portal allows Dominion customers who utilize any combination of responsive websites, inventory management, reputation management, and social media management to quickly understand the impact of their performance in each area on the collective dealership online presence.
Designed for dealer principals and general managers, the Market Center Digital Dashboard will provide access to real-time business metrics across all digital marketing products. Regular users of the Dashboard will be able to dive directly into each component for further research and performance updates.
The Dashboard will feature data from and access to the Dominion Inventory Manager, Prime Response reputation and social media management software, and analytics for Dominion Responsive Websites. Enhancements anticipated in the first half of 2015 include additional digital marketing metrics from email and newsletters as well as paid search engine marketing.
According to Michael Sos, product manager for Interactive Media, “Today, dealers see the metrics for their marketing activities in a silo. With clear, transparent and well-aligned data, this dashboard empowers dealers to make sound business decisions with respect to their online performance. It gives dealers the ability to see how their social media efforts and their merchandising efforts are affecting their ability to attract and convert visitors to their website.”
The Market Center Digital Dashboard will be available to customers of Dominions reputation and social media management, inventory and website products at no additional charge. It will be the entry point access to all associated products and will be accessible both through a direct link from the software and via http://www.drivedominion.com.
John Reed, vice president of product strategy, noted, “Dealers have been seeking a single source and a single experience for their digital marketing programs. Market Center Digital Dashboard is a huge step in this direction and is unparalleled in the industry.”