Norfolk, VA (PRWEB) January 20, 2015
Dominion Dealer Solutions, an industry leader in responsive websites, inventory management and automotive market intelligence, has announced the launch of model and department-specific reviews on its responsive websites for dealers. The inclusion of both types of review content on automotive dealership websites is an industry first.
Through the integration of Prime Responses reputation and social media management tools, dealers who purchase responsive websites through Dominion Dealer Solutions can now display content-specific reviews via website pages or snippets in real time. The type of reviews shown varies according to the dealerships preference, but can include vehicle model, dealership staff or department reviews. The reviews can be filtered by star ratings, source, or relevant keywords which can appear on any page on the website.
Sean Stansell, product manager for Dominion Websites, noted, Consumers want to see ratings and reviews on dealership websites in the context most appropriate to them. Service reviews belong on service pages. Model reviews belong on vehicle detail or model-specific pages. Its what makes the most sense to a consumer, so thats what Dominion Websites provides.
Ratings and reviews not only drive consumer trust during the car buying process, but also enhance the search results for a dealerships website.
Michael Sos, product manager for Prime Response, added, The data has been telling us for years of the social power behind ratings and reviews. However, as powerful as they are on third-party websites, this content is most effective when viewed in context on the dealers own website.