Norfolk, VA (PRWEB) January 25, 2015
Dominion Dealer Solutions, an industry leader in automotive market intelligence, customer relationship management, responsive websites and reputation management solutions, has launched an Online Advertising Platform for automotive dealers.
Dominions Online Advertising Platform searches for customers currently in buying cycles and converts them to dealership prospects. Dealers using the Platform receive fully-managed, campaign-based search marketing, pre-roll video display advertising and inventory-specific search marketing. By leveraging campaign searches across the dealers entire web presence, the Online Advertising Platform generates better conversion rates and greater efficiencies for dealers.
As dealers try to win market share from competitors within the same brand as well as competing brands, their employees need solutions supported by responsive websites, multi-channel marketing, and reputation and social media management. Dominions Online Advertising Platform offers all of these within a single managed solution.
The fully-managed search marketing campaigns enable dealers to craft specific offers around targeted search criteria in order to market to customer groups currently searching for similar products. The inclusion of social posting allows the dealer to leverage social media to communicate a dealerships primary brand or marketing messages to customers. The platform creates custom web pages for conversion — not mirrored web pages — regardless of which website vendor the dealer selects.
According to Eric Grabowski, general manager for Dominion Dealer Solutions digital and managed services, “Consumers have significantly changed the way they shop for cars. Dealers who want to get the right advertisements in front of in-market customers need to partner with a company that understands the dealers business goals and has the ability to leverage the right online advertising channels to achieve them. Thats Dominion Dealer Solutions.”
The Online Advertising Platform markets the dealers inventory on Googles search network so that customers can find the exact vehicles they are searching for in the dealerships inventory. With just one click, automotive shoppers are taken directly into the vehicle details page of the dealers website. This provides the transparency and user-friendly shopping experience that todays consumer expects.
In addition to effective managed search marketing and inventory tools, Dominions Online Advertising Platform provides dealers with a more effective, measurable way to find new shoppers through brand consideration in pre-roll video. Dominion helps a dealer craft targeted offers to engage consumers and then drive them back to the dealership.
John Reed, vice president of product strategy, added, This product initiative is the result of our customers feedback. We want to increase dealerships ability to manage their own lead generation in an increasingly complicated digital world. Rather than rely on third-party lead generation tools, dealers can use this platform to effectively manage targeted search, social and video platforms in a simple process.