Do's and Don'ts of Online PR

Do's and Don'ts of Online PR
Leverage social media as a communication touch point by building online rapport with a reporter before making a pitch. Social media is also an exceptional tool for conducting pre-pitch research into the topics a particular reporter is covering and …
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ASOS and Debenhams Most Visible Fashion Retailers Online
Beyond the bright neons, lively animal prints and stunning designs, the battle for the online customer was evident at London Fashion Week. Leading fashion retailers moved well past physical audiences to showcase their latest collections in a bid to …
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