E-Commerce for Entrepreneurs – MaRS Best Practices
Event on 2015-11-11 13:30:00
Axel Kuhn has mentored over a hundred Canadian online startups. In this session, Axel leverages this experience and discusses some of the key tools and techniques entrepreneurs can use not only to drive high-quality prospects to their new online businesses, but also to convert those prospects to customers and partners. The presentation covers: Mining the Internet for strategic insights on customer demand and competitors Micropositioning to set yourself apart from the online noise Using analytics to design and optimize your website to increase conversions and real business results Finding the right online channels (SEO, referral, social, paid) to scale your business Speakers Axel Kuhn, Principal and Co-founder, ePath eCommerce Consulting Since the mid-90s, Axel Kuhn has pioneered e-business solutions for leading companies—both multinational as well as small and medium-sized businesses—across North America and Europe. He is a serial entrepreneur, having founded and led several businesses in the Internet technology and technology services markets, including Canada’s top-ranked technology marketing firm. Axel holds a BASc from the University of Toronto, an MBA from the Queen’s School of Business, and an IMBA from the Samuel Curtis Johnson Graduate School of Management at Cornell University. Axel currently teaches e-business and e-commerce management to entrepreneurs and business professionals at the University of Toronto.
at Room CR-3, MaRS Discovery District
101 College St