E4 ‘School of Comedy’/Digital PR + Social Media

E4 commissioned us to promote School of Comedy, a unique sketch show where teenage actors lampoon the adult world. We promoted each episode and seeded viral clips, trailers and video interviews with the cast. We also set up and managed the show’s YouTube, Facebook and Flickr channels where fans were able to interact with characters and watch exclusive content. As part of the social media strategy, the cast tweeted live in character during broadcast which added an extra dimension of comedy to the show. Results •Over 225 pieces of online coverage including Metacafe, Heatworld.com and The Times •Online coverage reached an audience of over 13200000 •Over 75000 new Facebook fans •Over 100000 YouTube views plus top 20 ‘most viewed comedy channel’ YouTube honour •”This is going to become our new must-watch comedy series.” Heatworld.com •”An audacious success.” The Times online Related Hot Cherry clients: Channel 4, BBC One, BBC Three, BBC Worldwide, FX, Disney Channel, Disney Junior, Pozzitive, Baby Cow Founded in 2001, Hot Cherry is an independent, award-winning digital PR and social media agency with a world-class reputation. We create high-impact campaigns that allow brands to engage with the most influential online communities. Our clients include some of the world’s best loved brands including Coca Cola, Disney, Ford, MTV, Sony PlayStation, Microsoft, BBC, Channel 4, E4, Philips, EA Games, Jimmy Choo, NSPCC, Tate and Arts Council England. “Hot Cherry gives a credible and

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