Andover, MA (PRWEB) February 25, 2014
Effective Student Marketing has named Cassie Viau as Director of Social Media. The marketing firm, which specializes in the higher education sector, acknowledged that social media is a vital tool in its repertoire of client marketing services. As the leader of its growing social media department, Viau will supervise all aspects of social media for Effective Student Marketing to assure continuity of client branding and messaging across platforms.
Viau actually began her career at Effective Student Marketing in 2009 as a Social Media and Communications Specialist and feels that in some ways, shes going back to her roots, albeit with a whole lot of time and experience under her belt.
Cassie has been extraordinarily capable in every role shes played here at Effective Student Marketing, said company president Andy Kelley. As our company continues to grow, we need good people to assume leadership roles and Cassie was a natural choice to step into this demanding position.
In other roles at Effective Student Marketing, as Account Manager, Senior Manager of Client Services and a member of the companys business development team, Viau has orchestrated full marketing campaigns and pinpointed strategies to suit individual clients that included pay-per-click advertising, social media marketing, reputation management, email campaigns, content creation and distribution, and more.
My experiences in account management and business development are going to be an important part of my social media strategy for our clients, said Cassie. I will work with the Effective Student Marketing team to develop new ways to use earned and paid social media to generate prospective student leads and follow them through the student lifecycle.
Noting the evolving nature of social media, Viau said that she intends to develop the most contemporary, relevant and comprehensive social media strategies possible to serve the Effective Student Marketing clients.
What Cassie really brings to this new role is the impeccable customer service shes always demonstrated, said Kelley. I am passionate about providing our clients with the absolute best client service we can and she shares that passion with me.
According to Kelley, she also understands the big picture and how any social media strategy she develops needs to be an integral component to the clients overall marketing plan and their student enrollment goals for recruitment, placement and retention.
Im happy for Cassie, said Kelley. Shes worked hard to get to this place in her career. However, I am even happier for our clients. They are getting someone who is intelligent, media savvy and passionately committed to our clients and the higher education sector we serve.
About Effective Student Marketing, Inc:
Effective Student Marketing creates, monitors, and manages online marketing campaigns for higher education institutions. Our team stays on top of the latest tactics and trends and constantly tries out new strategies for clients, to help schools achieve their recruitment and retention goals. In addition to online marketing, Effective Student Marketing offers other services including social media management, search engine marketing, content creation and distribution and reputation management. You can find more information about their services at effectivestudentmarketing.com.