(Andover, MA) (PRWEB) February 11, 2015
Effective Student Marketing, a digital marketing firm specializing in higher education, has created and published a How-To Guide for using Twitter to increase student enrollment. “Twitter for Increased Student Enrollment: a How To Guide” is available for free download through the companys website.
Making a strong case for incorporating Twitter into a schools overall marketing strategy, the short white paper notes that there are more than 645 million users of the social media site and that the platform is particularly popular among 18-29-year-olds. According to the guide, students and prospective students use Twitter to discover “breaking news” about the careers and programs they may be considering for their future. The guide is designed to help schools leverage the platform to its full potential, while avoiding common mistakes.
The guide highlights three mistakes schools often make when they begin using Twitter: