Email Marketing Essentials

Email Marketing Essentials
Event on 2015-05-11 09:00:00


Presented by Natalia, this two hour session will cover Email Marketing Essentials and how to integrate Email into your Website and Online Marketing using Mail Chimp and a Demo from Infusionsoft.

This workshop covers the following topics: 

* How an email strategy fits into Online Marketing Channels
* How to integrate email into your website to capture subscribers
* How to integrate email into your social media campaigns
* How to integrate email with content marketing campaigns
* Demo of Mail Chimp (a free email auto-response application)
* How to segment email lists to effectively target your audience
* How to integrate email with events
* Tips to effectively write copy so that your emails are opened
* Email marketing analytics
* CRM integration of your email
* Demo of Infusionsoft  (Marketing Automation system)

Email marketing consistently proves to be an effective marketing channel that can generate higher lead conversions, increased sales and brand awareness for your business.  This workshop will help you to formulate a cost effective email marketing strategy to implement in your business.  

To get the most value from this workshop we encourage participants to ask questions relating specific to your business and we will offer authentic advice.  For this reason, we have limited the class size so that everyone has the opportunity to participate. 

We are happy to work with multi-talented online marketing and business consultant, course writer and trainer, Natalia van Veen.

Natalia brings her national and international knowledge, experience, skills and insights to help the local business community. Natalia has worked on digital marketing projects with the Google Sydney and San Francisco teams, and on co-promotions with the Wall Street Journal, Yahoo! Finance and top selling London magazines. She has worked on numerous website development and ecommerce projects for WA Govt depts. Nat specialises in designing high converting strategies that align business goals and create authentic connections with customers. Natalia is passionate about helping small businesses and entrepreneurs.

Please call 9300 1418 or email if you require any further information

at Small Business Centre North West Metro
189 Lakeside Drive
Mullaloo, Australia

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