Email Marketing Metrics Study Identifies Top Performers & Sets Industry

Email Marketing Metrics Study Identifies Top Performers & Sets Industry
mail-email-icon Email marketing automation provider Silverpop released its 2013 Email Marketing Metrics Benchmark study, analyzing key metrics of fourteen different industries in the U.S. and Canada, as well as countries in Europe, the Middle East …
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63% of Advertisers Say Brand Marketing Spending Will Increase in 2013
Nielsen's study found that 70 percent of brand marketers will increase their usage of social media in 2013. About 69 percent also said they would use more mobile advertising this year, while an additional 64 percent said they would be increasing their …
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The Critically Important Role of Bing Ads in Search Marketing
We all know the outcome, using a mixture of familiar terms with different meanings led to advertiser confusion, which in turn led marketers to bad decisions and poor results, which is why so many marketers cut back on Bing Ads, or even stopped …
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