Email Marketing Newsletters: Your Timing Checklist

Email Marketing Newsletters: Your Timing Checklist
This can all be part of the buyer persona development process you should be building upon regularly, even beyond email marketing. When you know what your recipients want, you're more likely to reach them at the best time. It'll improve your open rate, …
Read more on Business 2 Community

More marketing jobs on the horizon as firms plot headcount hike – Jobs Bulletin
The Department of Employment's Employment Outlook to November 2019, predicted that advertising and marketing professionals would increase 17.9% from 58,600 in November 2014 to 70,900 in November 2019. And that upward trend seems to be …
Read more on AdNews

Internet of Toothbrushes: Sonicare Pipes Data Back to Philips, May Spark
"If you remember the Tamagotchi, it's a little bit like that," said Boon Lai, VP of marketing for Philips Health and Wellness, referring to the digital pet toy that was all the rage in the '90s. Kids score points in the Philips game by brushing all …
Read more on AdAge.com (blog)

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