Email Marketing Strategy Classes March 2014

Email Marketing Strategy Classes March 2014
Event on 2014-03-13 13:00:00
As marketing channels expand and mobile computing grows, it can be challenging to manage connections to customers and prospects. Email continues to provide a pivotal hub for marketing communications.

Learn how email messaging can be a valuable link in most content marketing cycles and discover how to achieve higher conversion rates. In this series of workshops you will gain practical skills for email marketing success, from lead generation to direct marketing to customer relationship management.

Find out how emails can be timely, actionable, personalized, interactive, and targeted. Master the methodology and technology needed to plan, produce, and track effective  email marketing campaigns.

Email Marketing Strategy Part One – Wednesday March 13th, 1 – 4:30 pm 

Email Marketing Strategy Part Two – Wednesday March 20th, 1 – 4:30 pm 

Please note that our next round of Email Training will be Fall 2014 so don't miss out on our Winter session!  Email Marketing Strategy Part One – Wednesday March 13th, 1 – 4:30 pm 

Email Marketing Basics: Email is such an everyday medium, it’s easy to underestimate its value as a marketing tool. We’ll review the essential dynamics and benefits of email messaging, from traditional marketing methods to advanced online marketing techniques.

  • Why Email Matters
  • Push Versus Pull
  • Permission and Persuasion
  • Marketing Options
  • Return on Investment

Email Marketing Strategies: How is it that recipients may flag “email blasts” as spam messages, even after signing up to be on an email list? Today’s customers are both savvy and impatient when it comes to online communications. Marketing messages should be relevant and focus on the needs of the customer—anything else might as well be considered spam.

  • Setting Goals and Tuning Objectives
  • B2C and B2B
  • Lead Nurturing
  • From Branding to Connecting
  • Customer Experience

Email Lists: Building and managing a healthy email list is an ongoing process that needs care and attention. You can’t simply buy or advertise for email contacts, your list represents the accumulated results of all of your outreach programs. Better management of your list will help improve your customer focus.

  • Acquisition and Retention
  • Opt-ins, Opt-outs, and Privacy
  • Gather the Right Information
  • 3rd Party Sources and Partners
  • Churn and Growth

Types of Emails: Not all emails are the same. Each message can be triggered by a specific touchpoint or move the dial to a new step in your sales and marketing workflow. You may not need every type of email, but you do need to identify how to send the right emails at the right time.

  • Transactional
  • Newsletters and Digests
  • Promotions
  • Lead Nurturing
  • Customer Support

Effective Messages: Most emails are never opened, and those that are may not lead to any action. Their is a science to successful email marketing, and you can learn the rules that matter. As inboxes get flooded and messages get filtered out, you need to connect with your contacts quickly and convincingly.

  • Beat the 3-Second Rule
  • Subject Line
  • Personalization
  • Content & Context
  • Call to Action

Email Design: Standard email templates tend towards one-size-fits-all, but you can and should aim higher. Email design is not so much a matter of graphic design but rather a means of providing users with valuable content they can use. Smart phones and tablets can limit the accessibility of your messages, so find out how to optimize for the myriad of new devices and contexts.

  • Function is Format
  • Using Images Wisely
  • Teasers & Links
  • Mobile Access
  • Optimize with the Magic Pyramid

Email Marketing Strategy Part Two – Wednesday March 20th, 1 – 4:30 pm 

Email Campaigns: Email marketing offers a wide range of approaches for campaigns. Think of how a sales report can slice and dice the history of a campaign—learn how to slice and dice future campaigns by understanding the variables available for email marketing.

  • Segment Audiences
  • Target Results
  • Offer User Preferences
  • Timing and Frequency
  • Repeat and Follow Up

Integration: Email provides a pivotal hub for marketing communications that can improve customer experience and integrate cross-media campaigns. Website integration can both capture leads and customize content. Email systems and marketing tools can work together to streamline a sales process. And, social media presents new challenges you should not ignore.

  • Web Capture
  • Web Personalization
  • Triggers and Alerts
  • Channel Alignment
  • Challenges of Social Media

Analytics: Of course you want more clicks and less bounces with your email marketing programs, but there’s more to master with email metrics. Monitoring results can lead to quality improvements and will offer key insights for solving issues.

  • Email Metrics
  • Deliverability
  • Key Performance Indicators
  • A/B Testing
  • Leveraging Analytics

Email Software: You need the best technology to apply the best methodology. Analyze your needs and evaluate the capabilities of vendors for both your situation and your scale.

  • Choosing Email Services
  • Sales Automation
  • Customer Service
  • Customer Relationship Management (CRM)
  • Best Solutions

 About your Email Marketing Seminar Leader:

David started out as a photographer and art critic at the University of Minnesota, and he’s followed his love of content creation and information management as a writer, journalist, editor, designer, developer, trainer, and online community builder. He is currently a publisher and consultant for Word & Image, LLC, providing Content Publishing solutions for authors, artists, and organizations. Word & Image offers services for content strategy, content management, content marketing, web development, and publishing of both print books and ebooks.

Skarjune is a certified Electronic Document Professional (EDP) with Xplor International and a member of the Midwest Independent Publishers Association and the Minnesota Book Publishers Roundtable. With expertise in managing large-scale digital content systems and workflows, Skarjune brings best practices from the field for creative and technical projects.DemandQuest: the Twin Cities' only Google Certified Partner offering complete training.

DemandQuest was founded by marketing & sales entrepreneur Ted Kozlowski. Having crafted marketing solutions for a variety of organizations and industries, and having worked extensively with such internet marketing companies as Google, Yahoo!, Microsoft, Facebook and LinkedIn, DemandQuest’s founder and instructors are uniquely qualified to take the guesswork out of your marketing efforts and provide processes and solutions that are easy to use and affordable for businesses of all sizes.

at DemandQuest HQ
2112 Broadway Street NE
Minneapolis, United States

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