Email marketing: Take your newsletters and campaigns to the next level
Event on 2015-10-14 09:30:00
In this hands on workshop we'll look at how email marketing is one of the most important tools in your digital marketing arsenal. You'll learn how to construct an email that delivers results. We'll look at using email marketing tools like Mailchimp – giving you a solid grounding you can apply to whatever newsletter or email softwarer you're currently using. We'll look at newsletter design and bust some common myths about what makes a good email campaign. We'll cover A/B testing of emails to measure which delivers the best results, and talk about best practice when handling data. We will also explore how email marketing fits within the rest of your online marketing activities and explore the best way to convert the most number of website users in to supporters. We'll cover: 1. How to structure your newsletters 2. How to write effective subject and headlines 3. What makes a good call to action 4. Email marketing good practice 5. How to avoid common mistakes 6. The structure and elements of landing pages that convert Please bring a laptop (preferred) or other wi-fi enabled device to take part in the hands-on sessions. If you cannot access one please let us know in advance and we will allocate you a device (we have limited numbers). As with all of our workshops these sessions are aimed at charity, community group, social enterprise and public sector staff and volunteers. Refreshments throughout the half-day are included in the £75 ticket price. To pay offline using cheque or invoice please click the 'show other payment options' link under the green 'order now' button above. About the trainer Conrad Rossouw is currently the Digital Manager for Shelter Scotland. Conrad manages a 5 person digital team, developing and implementing the charity's digital strategy and managing their social media channels. Conrad has over 10 years experienced in managing and ensuring the successful delivery of complex digital projects. His Google Analytics workshops have had particularly good feedback amongst Scottish charity professionals. Getting to the ALLIANCE Hub By Car From the East: Exit the M8 at Junction 18. After 100 metres turn left at the traffic lights onto Sauchiehall Street. After 200 metres take the first road on the right onto Elmbank Street. At the traffic lights turn right onto Bath Street. After 100 metres you will see our offices on the left hand side. From the West: Exit the M8 at Junction 18. Follow the slip road for 400 metres. At traffic lights turn left onto St George’s Road. After 400 metres turn left at the traffic lights and follow the road round onto Sauchiehall Street. After 200 metres take the first road on the right onto Elmbank Street. At the traffic lights turn right onto Bath Street. After 100 metres you will our offices on the left hand side. Parking There are usually spaces on Bath Street, on the opposite side of the road from the Venlaw Building. If you have a blue disabled badge you can park there free of charge. There is also a Glasgow City Council run car park on Elmbank Crescent. This has 460 car parking spaces, lifts and blue badge spaces (although payment is required). The rate is for the first three hours 20p/per 10 minutes and thereafter 60p/per 15 minutes (this is subject to change). Please note, there is no parking on Bath Street outside the Venlaw Building. Any vehicles parked here regardless of blue badge status will risk being given a parking ticket. By Train The nearest station is Charing Cross, which is less than a minute’s walk from the office. Low level trains run from Glasgow Queen Street to Charing Cross. Charing Cross railway station has ramped access which leads to the the ALLIANCE’ office. By Bus The following bus routes stop very close to the Venlaw Building on Bath Street: 3, 42, 42A, 4, 4A and the 2 travels along St Vincent Street and West George Street (depending on one way system). By Bike There is a bike rack available outside of the Venlaw Building on Bath Street and across the road from the Venlaw Building. The Venlaw Building management request that cyclists use these bike racks rather than the railings surrounding the property. Accessibility The ALLIANCE office is equipped with a wheelchair platform that operates between the main entrance and the ALLIANCE offices.
at The Alliance
Glasgow, United Kingdom